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Cross country businesses are creating great success stories. These are contributing to the global economy while still being profitable for their own nation. CA firms play a pivotal role in guiding these companies about international taxation laws and local taxation ideas to save in their profits and bring in more economic stability. Many Australian companies are now tying up with companies having business in Asia and other parts of the world.

Talking about the Asian subcontinent and primarily India, many newly formed small and medium scale industries are collaborating with their Australian counterparts to expand their global reach. The chartered accountants uphold the financial integrity of these firms and enrich the international capital markets. They are the legal advisors guiding the firms at each step of the business. This way, the scenario of business in Asia is going through a transformation.

Let’s check out role of CA firms in international business progression:

Ruling out double taxation: If a company is having business in Asia and Australia, both the governments would charge tax from it. CA firms rule out this possibility by implementing taxation laws which are beneficial for their client firm. They save the company from the ambiguity of dual taxation. Thus, they save on a big chunk of income generated by the company.

Reduce worldwide tax liability: Multinational corporations face the issue of worldwide tax liability. Chartered accountants and tax specialists decrease these liabilities of their clients by minimising foreign credits payable to other jurisdictions. Considering companies having business in Asia and Australia, their worldwide tax liability can be reduced by proper guidance from CA firm.

Implementing tax treaties: Tax treaties are availed to cut down corporate income generated due to company offices in two different companies. This entire mechanism is managed by CA firms. The taxation specialists and associates resolve any issues between the business rules and streamline the working between different countries.

Resolving taxation disputes between business associates: Due to the difference in the government and trade policies, there are chances of taxation disputes between the business associates. Tax specialists resolve these issues through legal procedures and find which party would pay the taxes. This way they help in smooth functioning of the business while still saving on the payable income.

To summarise, CA firms help you in dealing with your international business. They lay down scissors on your taxable income by guiding you properly about the tax related processes and legislative rules. So, if you are based in Australia with business in Asia or any other part of the world, the first step to take is hire expert CA professionals for your company.

In the modern world, with the rapid growth in technology, brands, lifestyle, etc., it is very important to sell and promote the products and services of your business effectively. The traditional methods of television, radio and newspaper are just not enough, anymore. The creative minds of modern day advertisers have to be quick, smart and efficient. They have created new ways and have gone above and beyond the old traditional ways. These days, any advertising agency provides all the services and uses specialized techniques, to promote your brand adequately.

Some of the latest techniques used by these advertisers are as follows :

Consumer Advertising – This technique is informative as well as persuasive in nature. It is used by a full service advertising agency, to advertise the FMCG (Fast moving consumer goods). This technique is used in every medium like T.V., radio, newspaper, internet, etc. Consumer ads are done to pull in the customers who buy products like soaps, shampoos, biscuits etc., on a regular basis.

Industrial Advertising – The manufactures and distributors of industrial products demand for this technique to target industrial buyers. Products like plant and machinery, fabricated machine parts, raw materials, etc., can be promoted. Industrial advertisments are seen on trade publications, and attracts factory owners and businessmen, on a large scale.

Financial Advertising – This technique is used by the financial industry to advertise financial products like bank loans, mutual funds, shares, etc. These type of advertisements are seen in newspapers, magazines, theaters, and now-a-days, outdoor advertising is also used. Financial advertisements are not only issued by the advertisers, but also by the banks. This type of advertising educates the audience on any financial matters.

Political Advertising – This technique is used by politicians to gain votes. It is specially done on mass media, and generally targets the common man. It is a new trend of gaining votes by the political parties. The demand for this political advertisments are high, especially around the time of elections. This technique is a challenge to agencies, as they have to think of an ad campaign carefully, keeping in mind the sentiments of the people of that area.

These are the various techniques in which the product is advertised by any creative ad agency. There are many other techniques to advertise products, according to the category that they belong to, like lifestyle, B2B, classifieds, retails, etc. These techniques are used in the present competitive markets to target the appropriate audience and increase the sales of products and services for your business.

Jason Rego has studied the details of a full service advertising agency, and has noted the techniques used by advertisers to promote their products and services effectively.